Job Description



The Global Advertising and Brand Management (GABM) team is responsible for creating marketplace demand and driving commerce for American Express through differentiated and innovative branding, marketing, and experiences. We have an ambitious goal: to be the most admired brand in the Fortune 500 and we aim to deliver on that by doing work that is both creative and effective. The Global Brand Strategy & Insights (GBSI) team sits within GABM. We are responsible for accelerating brand consideration globally by delivering robust insights, transformative brand strategies, and key capabilities for marketers across the organization.



Amex Insights is the enterprise Research Center of Excellence for American Express, combining world-class research, advanced analytics, AI-powered capabilities, and modern operating practices to deliver actionable insights that help business leaders inform strategy, make smarter and faster decisions, and create meaningful value for our customers.



The
Senior Manager, International Insights leads strategic research engagements for
International Card Services (ICS) , partnering with business stakeholders to translate complex business questions into actionable customer insights that inform product, marketing, customer experience, innovation, and growth across international markets.



The role identifies emerging customer needs, market trends, and competitive dynamics across consumer and small business audiences, synthesizing multiple sources of insight into clear recommendations that drive action. The Senior Manager also supports International GABM with deeper market-level understanding of brand consideration and the competitive landscape to inform brand and marketing decisions.




Responsibilities

• Partner with ICS stakeholders to define business questions, shape research strategies, and deliver actionable recommendations.


• Lead strategic research engagements across consumer and small business audiences, identifying emerging customer needs, market trends, and competitive dynamics.


• Synthesize qualitative and quantitative research, behavioral data, and market intelligence into compelling narratives that drive action.


• Connect insights across international markets to identify opportunities and inform product, marketing, customer experience, and growth strategies, while supporting deeper market-level understanding of brand consideration.


• Advance AI-powered tools, emerging technologies, and innovative methodologies that enhance research, synthesis, and insight generation.

Qualifications

• Strong experience in customer insights, market research, strategy, marketing, or a related discipline.


• Strong knowledge of qualitative and quantitative research methodologies and translating customer insights into actionable business recommendations.


• Strong understanding of customer behavior and the market and cultural dynamics that shape international markets.


• Demonstrated ability to synthesize customer, behavioral, competitive, and market intelligence into meaningful insights and compelling narratives.


• Experience leveraging AI-powered tools, emerging technologies, and innovative methodologies to enhance insight generation and delivery.


• Strong strategic thinking, communication, collaboration, and stakeholder management skills, with the ability to work effectively across international and cross-functional teams.

Employment eligibility to work with American Express in the UK is required as the company will not pursue visa sponsorship for these positions.




About Us



At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviors, and an unwavering commitment to back our customers, communities, and colleagues. From delivering differentiated products to providing world-class customer service, we operate with a strong risk mindset, ensuring we continue to uphold our brand promise of trust, security, and service.



As part of Team Amex, you'll experience our powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express.




About the Team



We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

• Competitive base salaries


• Bonus incentives


• Support for financial-well-being and retirement


• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location)


• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need


• Generous paid parental leave policies (depending on your location)


• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)


• Free and confidential counseling support through our Healthy Minds program


• Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.