Communications Specialist- Arab Regional Payment System (ARPS) Communications Specialist- Arab Regional Payment  …

Arab Monetary Fund
in Abu Dhabi, Abu Z aby, United Arab Emirates
Permanent, Full time
Last application, 25 Nov 20
Arab Monetary Fund
in Abu Dhabi, Abu Z aby, United Arab Emirates
Permanent, Full time
Last application, 25 Nov 20
As the implementation phase of the Arab Regional Payment System (ARPS) project picks up momentum, we are looking for a responsible Communications Specialist to join our founding team. Duties of the Communications Specialist include planning, implementing and managing all media & public relations, content creation and digital activities for the ARPS’ project. This position will report to ARPS Project Director.

In this context, the following sections detail the main qualifications, skills and responsibilities related to this position:

Job Responsibilities


  • Oversee and hold accountability for the overall communications operations
  • Develop annual Communication Plan across digital, PR and campaign streams to govern ARPS public relations and media interaction activities in coordination with ARPS Leadership
  • Manage agency selection process including reviewing and evaluation of proposals and assisting ARPS Leadership Team in selecting and approving PR & Communication and other supporting outlets/ agencies
  • Assist in the execution of ARPS media activities in coordination with external strategic communications partners agencies and the Arab Monetary Fund (AMF)
  • Continuously measure and evaluate all communication management and execution processes strive for cost effectiveness and continuous improvement
  • Perform any other related office administration functions and tasks as assigned

PR & Media

  • Manage relationships with and performance of media, PR & Communication and other relevant agency partners
  • Contribute to the identification of opportunities for continuous improvement of section systems, processes and practices taking into account international best practice, improvement of business processes, cost reduction and productivity improvement
  • Develop professional relationships with local and international newspapers, television channels and other media communications partners
  • Maintain a database of journalists and media representatives locally and internationally and ensure regular updating of the database
  • Identify, buy and oversee media buying process including advertising
  • Draft guidelines and templates for all external communication activities
  • Manage the production and execution of all PR & Media communications activities including speeches, press kits, press interviews and press conferences
  • Assist in coordinating conferences and other media events organized by ARPS to increase the visibility of the system
  • Issue media releases (e.g. articles, press releases) on behalf of ARPS in English, Arabic, French or any other languages and advise on the accompanying pictures, videos, animations and graphics
  • Support crisis communication activities through assisting in the development of specific scenario-based crisis response plans and providing critical communications assistance during crises
  • Advise on latest tools, metrics and techniques, trends and best practices for media relations
  • Conduct industry related research to develop content that will help ARPS deliver its intended message through media campaigns and other individual communication activities
  • Manage incoming queries and prepare responses to questions posed by the media, individuals or other external parties to ARPS leadership
  • Analyze and assess reports on the performance of all online marketing campaigns (e.g. traffic volume evolution, sales conversion rate etc.) in order to ensure visibility on their return on investment

Digital & Creative

  • Create ideas that can be used across various platforms to support campaigns
  • Design basic digital assets based on ARPS branding guidelines
  • Prepare design plans and ARPS website structure
  • Design ARPS website, sample pages, and content
  • Collaborate with web developers to build and test ARPS website
  • Conceptualize, design, and produce digital material in line with design principles and esthetics
  • Maintain the appearance of websites by enforcing content standards
  • Main appearance of digital platforms and supervise content published on them by enforcing content standards
  • Design and develop digital layouts, graphics, animation and videos
  • Design, build and maintain our social media presence and social media updates

Qualifications and Skills

Experience & Education

  • 5+ years of experience in journalism, graphic design, communications and/or public relations
  • Graduate from a recognized university with a degree in marketing communications, journalism, media, public relations or a similar discipline


  • Proficient in Microsoft Office (Outlook, Word, Excel and PowerPoint)
  • Proficient in digital media engineering, visual communication and design
  • Proficient in graphic design software including Adobe Photoshop, Adobe Illustrator, and other visual design tools.
  • Proficient in front-end development web programming languages such as HTML and CSS, JQuery, and JavaScript.
  • Proficient in common content management solutions
  • Working knowledge of media and public relations management
  • Creative thinking with an impressive conceptual outlook and ability to produce original ideas
  • Multiple disciplined, dynamice and ready to embrace multiple roles required
  • Excellent communication skills (oral and written) with ability to effectively communicate by telephone, face to face, email and written
  • Confident and ready to share and present ideas internally and externally
  • Excellent organization and time management skills, and ability to work on own initiative, accurately to tight deadlines, and to prioritize between conflicting demands
  • Ability to handle multiple tasks with tight deadlines simultaneously
  • Effective team player and excellent relationship building skills with ability to demonstrate a high level of discretion and positive attitude with all internal and external stakeholders
  • Ability to maintain the highest level of confidential/sensitive information and professionalism
  • Flexibility and readiness to work beyond regular working hours and as required


  • Native Arabic Speaker
  • Fluent in English and Knowledge of French language is a plus
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