Black Knight is the premier provider of integrated technology, services, data and analytics that lenders and servicers look to first to help successfully manage the entire loan life cycle. Our deep understanding of regulatory and compliance issues complements the knowledge, technology and solutions we offer to help our clients achieve their business goals. Black Knight offers leading software systems; data and analytics offerings; and information solutions that facilitate and automate many of the business processes across the mortgage life cycle.
JOB FAMILY DESCRIPTION
Leads all digital marketing initiatives including Search Engine Optimization (SEO), Search Engine Marketing (SEM), social media (organic and paid), eCommerce, email marketing, digital partnerships, channel marketing, and analytics for Black Knight products and services. Responsible for acquisition and retention programs to achieve sales, ROI, and total contribution goals. Involved in operation and activities including direct marketing, email marketing, retention strategies, and new customer acquisition initiatives. Test, report, optimize and analyze channel performance to identify key levers and opportunities for improvements. Develop and execute the e-commerce strategy, including mobile app experience. Define the digital customer experience and align with brand tone and voice. Support development of content creation across digital channels. Manage budget and supervise digital media integration into sales and brand awareness initiatives. Understand current and emerging trends in digital marketing, mobile marketing, technology, and ecommerce. Define metrics and analyze campaign success, track, and forecast user growth and engagement. Work with sales to strategize and increase conversion rates. Ensures goals for digital marketing campaigns are met.
GENERAL DUTIES & RESPONSIBILITIES
Bachelors degree in Marketing or relevant field; or the equivalent combination of education, training and work experience.
GENERAL KNOWLEDGE, SKILLS & ABILITIES
DIGITAL MARKETING MANAGER
Entry-level management role. May manage and mentor project leads and/or staff. Assists in establishing strategic plans and objectives for the
department while ensuring the department meets its objectives. Works on simple to moderately-complex projects as a team member and
periodically as a project leader. Develops budget and ensures objectives are met. Frequently interacts with executives, management, and
clients. Typically requires five (5) or more years of relevant work experience with up to one (1) year in a leadership role. Google certification is required or must be able to obtain certification within 6 months of hire date.
Black Knight is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, disability, age, and protected veteran or military family status. Our employees diversity is our strength, and when we embrace our differences, it makes us better and brighter. Black Knights commitment to inclusion is at the core of who we are, and motivates us in how we do business each and every day.Location: Jacksonville, FL Time Type: Full timePosted YesterdayFull time20-1201 The Industrys Leading Provider of Technology, and Data and Analytics Solutions
Black Knight is a mortgage and finance industries leading provider of integrated technology, data and analytics solutions that facilitate and automate many of the business processes across the entire loan lifecycle. Black Knight is the provider lenders and servicers rely on to support their strategic goals and better serve their customers by delivering best-in-class technology, services and insight with a relentless commitment to excellence, innovation, integrity and leadership.
Black Knight's offerings include: