Company: 1011 United Overseas Bank Ltd

About UOB

United Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values - Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.

Job Description

• Campaign Development: Development and execution of strategic and tactical marketing campaigns across paid, owned and social channels for the UOB TMRW and Cards & Payments, including Regional initiatives to meet business targets.
• Content Creation: Develop and execute content for UOB TMRW and UOB Cards communication channels across key pillars of Dining, Travel, Retail and Online.
• Campaign Performance Analysis: Monitor and analyze campaign performance, working closely with media agency to providing insights and recommendations for optimization.
• Day-to-day: Responsible for day-to-day management and execution of tactical campaigns across paid, owned and social platforms. Also support the team with simultaneous brand and tactical campaigns across both UOB TMRW and Cards campaigns.
• Collaboration: Manage day-to-day relationships with key internal stakeholders, agency partners and vendors, to ensure marketing communications adhere to brand strategy and regulatory requirements, while keeping to project deadlines.
• Others: Administrative support and any other general administrative duties/ad-hoc projects as assigned by immediate supervisor/s

Requirements

• Education: Bachelor's degree in Marketing, Business, or Communications
• Experience: Min. 3 - 5 years of Consumer Marketing (B2C) or Brand Management-related experience
• Skills and attributes:
  • Excellent verbal and written communication skills, and strong analytical abilities.
  • Digital and social marketing knowledge
  • Keen learner, resourceful, creative thinker, and a team player with a proactive attitude who can work independently
  • Detail-oriented with good project coordination abilities to be able to work under pressure and meet deadlines in a fast-paced environment
  • Good branding/design sense with business acumen and able to express opinions and provide feedback on creative work.
  • Excellent communication and presentation skills with meticulous attention to detail.
  • Flair for creative writing will be a plus.

Additional Requirements

Develop, Engage, Execute, Strategise

Be a Part of the UOB Family

UOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.

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