Consumer Bank, Marketing Analyst, Officer Consumer Bank, Marketing Analyst, Officer …

Citi
in Hong Kong
Permanent, Full time
Last application, 21 Oct 20
Competitive
Citi
in Hong Kong
Permanent, Full time
Last application, 21 Oct 20
Competitive
Citi
Consumer Bank, Marketing Analyst, Officer
Responsibilities:
  • Design and produce marketing and advertising materials, both print and electronic. Target audiences include customers, prospects and employees.
  • Develop and execute marketing programs targeting customer, prospect and internal audiences.
  • Work closely with the digital marketing, direct marketing, branch marketing and client management teams to maximize marketing opportunities.
  • Collaborate with outside agencies and key internal stakeholders to develop marketing materials and collateral.
  • Manage external agencies regarding campaign requirements, creative specifications, artwork and artwork preparation, schedules, and delivery dates.
  • Maintain brand standards and ensure consistent use of name, logo and brand attributes.
  • Ensure the message and tone of all communications is consistent with brand standards.
  • Maintain creative library and approval documentation.
  • Participate in the research and identifying of new potential products and new industries.
  • Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:
  • Min 2 years marketing experience. Prior experience in banking industry preferred.
  • Proficiency in creative design of social content, marketing collateral Proficiency in design for digital platforms
  • Demonstrated digital marketing competence across search, display, paid media and measurement
  • Proven ability to manage multiple projects in a fast paced environment; demonstrated organizational skills
  • Experience in campaign development and tactical execution
  • Experience in working with external agencies, including creative, data and production vendors
  • High degree of proficiency with PC platform and tools: Adobe Creative Suite (InDesign, Illustrator, Photoshop, & Acrobat), Microsoft Office
  • Understanding of HTML, Javascript, JQuery an asset Web content management experience
  • Outstanding problem solving/analytical skills enabling expedient resolution of issues
  • Demonstrates excellent communication skills with all levels of employees, management, and clients
  • Some knowledge of traditional print practices including: layout, typography, and colour.

Education:
  • Bachelor's/University degree or equivalent experience
This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Job Family Group:
Marketing
Job Family:
Marketing Generalist
Time Type:
Full time
Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Citigroup Inc. and its subsidiaries ("Citi") invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi .
View the " EEO is the Law " poster. View the EEO is the Law Supplement .
View the EEO Policy Statement .
View the Pay Transparency Posting
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