Digital Marketing Specialist
B2B Digital Marketing Specialist - La Défense, Paris, France
Are you a zealous all-around Marketing superstar with a passion for your work? Do you want to unleash your potential in a global Fintech company looking to move money for better? Join Western Union as a Digital Marketing Specialist. Motivated by our values: purpose driven, globally minded, and trustworthy & respectful
We're a FinTech that's using insight from customers and colleagues worldwide to improve financial services for families, small businesses, multinational corporations, and non-profit organizations. We're a team of over 10,000 people spanning 200 countries and territories. We believe when money moves, better things happen. Relentless pursuit of better
We'll be looking for you to develop and implement the Western Union Business Solutions (WUBS) Digital Marketing plan for France and Benelux to drive inbound leads and position WUBS France in the marketplace. You will be in charge of all digital marketing activities, including Search Engine Advertising (SEA), Search Engine Optimization (SEO), community management, website management and online strategy to get inbound leads. You will create an online strategy to improve the customer experience on our WU EDGE payment platform. You will have the chance to manage digital events to support the business growth target. Your role will be vital in tracking, evaluating and monitoring the effectiveness and efficiency of key marketing initiatives, making recommendations for continuous improvement to achieve marketing goals.
Here are some skills, attributes, and qualifications you will have:
Join us, and let's move money for better
- A university degree or equivalent in Digital Marketing
- A minimum of two years of experience in a similar role
- Strong analytical, reporting and creative skills
- Excellent communication skills, fluency in French and English, with the ability to build relationships with people at all levels to help influence positive actions
- Ability to multitask and work in a matrix, international and multicultural environment
Western Union is transforming its business and shaping the financial services sector by driving quality, convenience, and customer service to new levels of excellence. It's an exciting time for our organization, as the largest cross-border money transfer operator, trusted by millions of consumers around the world. If you're ready to unleash your potential to help drive change through bottom-up innovation, apply now.
We're a company on the move, and we want our people to grow and develop. You'll have plenty of opportunities to learn new skills and build a career, as well as a great salary and benefits package.
Inclusion and diversity are fundamental to our culture and success. Western Union is proud to be an Equal Opportunity-Affirmative Action Employer. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws. We are committed to equal employment opportunity regardless of race, colour, religion, sex (including pregnancy or related medical conditions), national origin, veteran status, sexual orientation, gender identity, age, disability, marital status, or any other protected category.