• Competitive
  • Singapore
  • Permanent, Full time
  • OCBC Bank
  • 19 Sep 17

Family Segment Marketing Manager, Group Marketing - Group Consumer Financial Services

Family Segment Marketing Manager, Group Marketing - Group Consumer Financial Services

Roles & Responsibilities:
  • Drive segment profitability and market share by executing cross-sell initiatives with wealth as a core component.
  • Partner the Analytics and research team to garner insights, engage Product team and Distribution channels to support segment strategy and campaigns.
  • Support the implementation of marketing initiatives within approved timeframes and budget ensuring compliance with regulatory standards and internal policies.
  • Ensure that all marketing campaigns are rolled out timely and tracked regularly.
  • Prepare and conduct staff training prior to launch of initiatives.
  • Help manage customer service queries arising from marketing initiatives.


*LI-JK

Qualifications
Requirements:

  • Degree holder with minimum 3 years of relevant marketing experience in a financial institution.
  • Has a good understanding of customer segmentation, banking products and the financial services industry.
  • Has a positive, can do attitude with the ability to multi task and prioritize work.
  • Has the ability to communicate effectively across multiple internal and external stakeholders to drive initiatives that help meet KPIs.
  • Possess the tenacity to develop win-win initiatives for own team, across segments, product managers and sales teams.
  • Has an inquisitive mind with a keen interest in using data analytics to interpret findings and use as input to report and improve programme ROI.
  • Is detailed, organized and highly committed.
  • Enjoys challenges and has the ambition to grow to the next level.